The bigger the organization, the harder it is to have a consistent and recognizable voice. Brand voice is the consistent tone, selection of words, and personality of a brand while addressing the world in writing (i.e. social media, emails and blogging), via audio (i.e. TV or radio commercials) or even verbal communication (i.e. customer service). It is one aspect of how a brand conveys its brand personality to an audience.
Help your clients find their voice with 150 colorful brand voice cards in each box. Identifying the top characteristics of a business or organization’s voice will help you help them! Make sure their brand voice doesn’t get diluted when they outsource things like blog writing or social media posting. Each deck can be used like a giant list of adjectives or personality traits such as charming, articulate, businesslike, fun-loving, persuasive and sensitive. Sort through the deck to find the brand voice qualities that most resonate with you or your clients.
This tangible tool is for marketing agencies, branding agencies, creatives, designers, and writers. Use our Brand Voice Cards as part of a branding service for your clients!