Hierarchy of Web Form Needs

During the 1 Day, you’ll need to pay a lot of attention to those forms, particularly when it comes to the functionality and styling.

All the forms need to be designed in a way that makes it as clear what the user should type in. It needs to be as easy as possible to follow instructions, navigate through the form and ultimately submit it. A successful form submission needs to be obvious to the user who filled it out so they have confidence that the information was received. And of course, any notifications that need to be sent have to be properly configured and tested.

Your forms may or may not integrate with other apps or tools. Check out Gravity Forms Add-Ons to see the possibilities. (I promise, I am not a Gravity Forms sales person, just a big big fan. Ninja Forms and Contact Form 7 are also popular form options for WordPress.)

You may be familiar with Maslow’s Hierarchy of Needs. It’s a oft-referenced psychological theory of motivation. Shaped in a pyramid, from the bottom of the hierarchy upwards, the needs are: physiological (e.g. food and clothing), safety (e.g. job security), love and belonging needs (e.g. friendship), esteem, and self-actualization.

Needs lower down in the hierarchy must be satisfied before individuals can attend to needs higher up.

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Watch the Video (8 min)

We’ve created a similar framework for website forms! Watch this video to learn how our 1 Day® Hierarchy of Web Form Needs works.