Creating a citation with Bing Places is nearly the same as the Google My Business Listing. Sure, not nearly as many people use Bing as Google for searching, but it’s a free backlink! Plus all PC computers still come pre-installed with Microsoft Edge with Bing search. So that’s something!
Assignment: Set up an Agency Account (7 min)
Just like with Google, you’ll create an agency account. Read the benefits and follow the instructions here.
To Create a Bing Places for Business Account:
- Once you have the agency account, you’ll go to https://www.bingplaces.com and Login.
- Click Add Single Business.
- Enter all the client info accurately.
- Add them as an Owner of account.
Once the account is created, let them know they will get a postcard in the mail with a verification pin.
Once the postcard comes, tell the client to send you the pin on the back. Log into your Agency Account to enter the pin.
Note: Bing Places seems to be a little more strict with what types of no-location businesses they allow. We’ve registered some businesses with Google that didn’t fly with Bing.