The FLICE Solutions Matrix | DV-PM

Choosing Plugins, Apps & Integrations

With over 70,000 WordPress plugins and an infinite number of apps out there, you’re likely to find a technology solution for practically any problem you can come up with. Most of the time, you should be able to achieve amazing technological feats without having to build any serious functionality from scratch. But with that said, there are so many options, it’s not always clear which is the best one.

If you’ve been using WordPress for any amount of time, you already know how to pick a reputable plugin:

  • Look for a high number of installs.
  • Look for a high Average Rating and a lot of positive reviews.
  • Make sure it has been updated recently.
  • Make sure it is compatible with the latest version of WordPress.

That’s the easy part.

What becomes more challenging is when you are doing a 1 Day Website for a client and you are working against time and budget constraints. Sure there is a plugin for that! There is a SaSS product for practically anything you can imagine! But which one (or combination) should you use?

Your job is to find the BEST solution to the problem, which is not always black and white. Usually there are compromises. One solution that is low cost might mean a lot more work for the client in the long run. Another solution that does exactly what you need it to might require the client to redo existing processes. And almost invariably, the most complete solutions are the most costly.

These technology discussions about compromise and priorities are an important part of any 1 Day Website.

Introducing the 1 Day® FLICE Solutions Matrix

That’s why we’ve developed the 1 Day® FLICE Solutions Matrix to help you, your team and the client make thoughtful decisions about the technology being used on the website.

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1 Day® FLICE Solutions Matrix


FLICE stands for Functionality, Longevity, Integration, Cost and Ease.

Look, we think acronyms are cheesy too, but mnemonic devices like these are apparently effective in making things stick! We’re doing it for you!

When leading or participating in a FLICE discussion:

Check Your Assumptions:

Don’t assume you know how the client would think about any of the criteria listed. Discuss it!

Stay Positive

Clients may not understand why what they want to do is difficult or expensive. It can be frustrating for them. That’s why it’s important for you to remain positive. If they can’t get exactly what they want, focus on the things they are getting.

Use the Tool

Some technology decisions don’t need a full fledged group FLICE discussion. But when it comes to important functionality, big costs or anything that will have a significant impact on the client, use the tool and actually show it to them. The tool instills confidence and helps you get the buy-in you need to move forward.