Writing Website Copy Masterclass: Creating Content that Ranks and Converts
Course Content
Introduction to Website Copywriting
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Intro to Brand Psychology
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Start by Asking Yourself a Few Questions
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Brand Archetype Quiz
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Writing for Brand Archetypes
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1 Day® Classic Home Page Framework Overview
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The Essentials
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Attention Grabber
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Unique Value Proposition
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Call to Action
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Offerings
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Brand Story Blurb
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Trust Builders
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Core Values
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Why SEO Matters
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Where to Use SEO Keywords on a Page
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How to Write Good Meta Titles and Descriptions for SEO
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Bonus Content: How to Do Keyword Research for Search Engine Optimization
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Using ChatGPT to Speed Up Your Writing Process
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