Writing Content that Converts for Your Website Home Page

In this course, you’ll learn how to write branded website copy that converts on your website home page and beyond!

Overall, the purpose of most any home page is to market products or services and turn website visitors into leads and—eventually—customers! That is what conversion rate optimization (CRO) is all about.

The home page should be easy to navigate, easy to understand, and provide your website users the information they are looking for—or a way to easily navigate to that information.

Unlike writing for search engine optimization (SEO), CRO is all about connecting with people emotionally and psychologically.

Here’s what you’ll learn in this course:

• Common home page wireframes and content planning techniques used by the pros;
• Essential elements for every website home page;
• How to write an impactful tagline and unique value proposition that people will remember;
• Writing calls to action that get people to click and convert;
• How to word your product and service offerings;
• How to write a compelling Brand Story;
• What trust builders you need to include for social proof;
• And how to explain your core values to connect on a deeper with your audience.

Plus, learn how to use AI and ChatGPT to brainstorm and speed up your process!