Brand Writing: Using Psychology & Emotional Storytelling in Website Copy Writing
A lot of people think branding is all about having a logo and color pallet. Those things are an important part of any brand identity, but that’s just scratching the surface of what’s possible with branding.
Sure, all brands need compelling visuals to convey their message. But for holistic branding, you have to first consider what’s at the heart of the business and overall personality of the brand. And that’s where brand writing comes in!
Brand writing requires both a basic understanding of branding and human psychology, as well as an attention to the rational benefits and features of what is being sold.
When it comes to the emotional, psychological aspects of brand writing, you will learn
- The importance of writing for a target audience or customer persona
- Why Core Values matter
- How to use Brand Voice to establish a consistent tone
- How to use Brand Archetype to create a brand personality that your audience can relate to.
Get the training and tools you need to write compelling branded website copy!
