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1 Day® Website Writer Certification

September 16, 2021/in /by 1 Day Works

Current Status

Not Enrolled
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Price

$497.00

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1 Day Writer CertificationTake our 1 Day® Website Writer Certification to learn website copy writing best practices and the writer’s role in building a website in a day with a team!

Who Is This For?

This certification program is for professional freelance writers with at least 2 years of writing website copy for clients.

What You’ll Learn

This website copywriting certification focuses on our proprietary 1 Day® approach, but the teachings can be applied to any website project.

You’ll learn how to:

  • plan your website copy using a Wireframe;
  • run a successful Discovery Interview with a client;
  • use the 12 Brand Archetypes to create branded website copy for clients;
  • leverage our brand tools: Core Values Exercise, Brand Voice Exercise and Brand Archetype Quiz;
  • write copy using our 1 Day® Website Classic Home Page Framework;
  • use our favorite copywriting strategies to speed up your workflow;
  • write for search engines with best practices and keyword research.

Program Shoutout

“I learned much more about how much copy to write for the design and how effective (rock star fantastic) the 1 Day Website process is. The brilliant organization, the seasoned best practices, the all-hands-on-deck teamwork, the important role of the writer in that rock star team… It’s a well-oiled machine with style and creativity. It’s awesome! I have been working with some other teams and your processes and style are much more advanced, efficient and inviting. You know your shit!”
– Laura Beck – Wa’am Writes | Certified 1 Day Writer

Course Content

Course Introduction 2 Topics
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Lesson Content
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Program Information
Navigating the Course
Why 1 Day® Works 2 Topics
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Lesson Content
0% Complete 0/2 Steps
Introduction to the 1 Day® Concept
The 1 Day Website Philosophy: Good, Fast or Cheap?
Writer: During the 1 Day 5 Topics | 1 Quiz
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Lesson Content
0% Complete 0/5 Steps
Writer’s Role in the 1 Day Website
1 Day: File Folder Structure
Kickoff Meeting
The Importance of Wireframing
Writer Takeaways from Wireframe
Writer: During 1 Day Quiz
Discovery Interview 2 Topics | 1 Quiz
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Lesson Content
0% Complete 0/2 Steps
Asking Good Questions
Note-taking Tips
Discovery Interview Quiz
Writing Branded Copy 3 Topics | 1 Quiz
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Lesson Content
0% Complete 0/3 Steps
Intro to Brand Psychology
Intro to Brand Archetypes
Writing for Brand Archetypes
Writing Branded Copy Knowledge Check
Using Our Tools to Write Branded Copy 4 Topics | 4 Quizzes
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Lesson Content
0% Complete 0/4 Steps
Core Value Exercise
Core Values Exercise Results
Brand Archetype Quiz
Brand Archetype Results
Brand Voice Exercise
Brand Voice Exercise Results
Brand Archetypes Word Bank Tool
Assignment: Apply Your Learning
Copy Writing Tactics 4 Topics | 1 Quiz
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Lesson Content
0% Complete 0/4 Steps
Beg, Borrow, Steal and Let Robots Do the Work!
Listen, Reflect and Write Together Strategy
Writing Compelling Content
Writing with Consistent Style and Reader-Friendly Formatting
Copy Writing Tactics Quiz
Writer: Quality Assurance 2 Topics
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Lesson Content
0% Complete 0/2 Steps
Proof-reading Strategies
Tools for Proofing and Improving Your Writing
1 Day® Classic Home Page Framework 9 Topics | 2 Quizzes
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Lesson Content
0% Complete 0/9 Steps
1 Day® Classic Home Page Framework Overview
1 Day® Classic Home Page Overview Quiz
The Essentials
Attention Grabber
Unique Value Proposition
Call to Action
Offerings
Brand Story Blurb
Trust Builders
Core Values
1 Day® Classic Home Page Framework Quiz
Writer: SEO 4 Topics | 1 Quiz
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Lesson Content
0% Complete 0/4 Steps
Why SEO Matters
Where to Use SEO Keywords on a Page
How to Write Good Meta Titles and Descriptions for SEO
Bonus Content: How to Do Keyword Research for Search Engine Optimization
Writer SEO Quiz
Final Project & What’s Next 2 Topics | 1 Quiz
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Lesson Content
0% Complete 0/2 Steps
Joining the Community
Final Survey
Final Project
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Navigator

Course Home
Course Introduction
Program Information
Navigating the Course
Why 1 Day® Works
Introduction to the 1 Day® Concept
The 1 Day Website Philosophy: Good, Fast or Cheap?
Writer: During the 1 Day
Writer’s Role in the 1 Day Website
1 Day: File Folder Structure
Kickoff Meeting
The Importance of Wireframing
Writer Takeaways from Wireframe
Discovery Interview
Asking Good Questions
Note-taking Tips
Writing Branded Copy
Intro to Brand Psychology
Intro to Brand Archetypes
Writing for Brand Archetypes
Using Our Tools to Write Branded Copy
Core Value Exercise
Brand Archetype Quiz
Brand Voice Exercise
Brand Archetypes Word Bank Tool
Copy Writing Tactics
Beg, Borrow, Steal and Let Robots Do the Work!
Listen, Reflect and Write Together Strategy
Writing Compelling Content
Writing with Consistent Style and Reader-Friendly Formatting
Writer: Quality Assurance
Proof-reading Strategies
Tools for Proofing and Improving Your Writing
1 Day® Classic Home Page Framework
1 Day® Classic Home Page Framework Overview
The Essentials
Attention Grabber
Unique Value Proposition
Call to Action
Offerings
Brand Story Blurb
Trust Builders
Core Values
Writer: SEO
Why SEO Matters
Where to Use SEO Keywords on a Page
How to Write Good Meta Titles and Descriptions for SEO
Bonus Content: How to Do Keyword Research for Search Engine Optimization
Final Project & What’s Next
Joining the Community
Final Project

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